It’s not a good idea to say, “Dear God…no!” when you open your inbox, is it? Yeah, I didn’t think so.
A few weeks ago, I ordered some new business cards and needed them quickly and pretty inexpensively. I found VistaPrint which is an online resource for all kinds of things for people in my situation. I got the cards quickly and was very happy with the process…until I started getting emails from them.
But it wasn’t just one email, but a steady stream of one per day. It’s ridiculous and email abuse. Before I finally lay the ‘unsubscribe’ smack down in a few minutes, I wanted to take you a bit inside of what I’ve been getting:
-Friday, 9/26: ‘Everything Must Go FREE – 24 Hours Left!’
This was an offer for a bunch of free items like postcards and rubber stamps. While the email didn’t say if there was a purchase required, it’s to be assumed. Warning to marketers: sometimes the word ‘free’ is perceived as ‘cheap’ by consumers.
-Saturday, 9/27: ‘Congratulations Josh, Today is your Lucky Day!’
Oh, it is? Don’t send me a marketing email on Saturday…just don’t. I was invited to play the Lucky Sales Event. Man, I really am blessed. Free items one day, my lucky day the next. Gosh, I’m glad I bought those business cards!
-Monday, 9/29: ‘Huge Blowout – Everything FREE including Shipping!’
Thankfully, they gave my inbox a break on Sunday, but were right back at it on Monday. If someone was enticed to buy on Friday, wouldn’t they need a break on Saturday, Monday, etc.? Vice versa, if I wasn’t interested, what are the odds these repeated blasts to the ‘box are going to change my mind?
-Tuesday, 9/30: ‘F-R-E-E!’
Dear God…make it stop.
-Wednesday, 10/1: ‘Hello Josh’
The straw that broke the email camel’s back. This free Red Hot Inventory Sales Spectacular pushed me over the edge.
There is no reason to email your customers every single day…N-O-N-E. This is probably as major a violation against building trust with an email list as I’ve ever seen or experienced and I’d be hard-pressed to recommend VistaPrint to anyone in the future because of it. There’s being cute with offers and then, there is being irritating.