First, have a great and healthy holiday season! It’s been a tough ‘08 for a lot of us, but if you have good friends and family, food to eat and a warm place to sleep, things are a lot better than you think. Here’s to a great ‘09!
Two posts at SendLabs this past week:
- Is your email marketing worth moving email boxes for?: I’m moving over from Hotmail to Gmail, so I am making some choices on what subscriptions to move over. A lot of what email marketers have done over the past years in providing value will make the decision easy or hard. Read more here.
- Comcast reveals what Sender Score means to getting emails through: Found this one on fellow email marketer Dylan Boyd’s Twitter feed today. Sender Score is a rating on what you’re like as an email marketer. The higher the score, the cleaner your lists are, the smaller amount of spam complaints you’ve got and overall, you’re likely following some great email marketing best practices. Comcast – a major ISP – showed exactly how that correlates to getting emails through per hour, an important stat if you have a big campaign going through. Read more here.
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