Comments on: VistaPrint provides blueprint for how to irritate your customers via email http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/ Email marketing talk without all the marketing mumbo jumbo Fri, 10 Jul 2009 16:10:07 +0000 http://wordpress.com/ hourly 1 By: joshnason http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-51 joshnason Fri, 12 Dec 2008 00:50:26 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-51 Michael - define 'works'. You realize that any spam complaints are bad for overall list health and thus, are an issue for keeping clean MTAs. The idea behind email marketing isn't to assume you're going to irritate a group of people, but to offer value that insures they won't consider arrivals to the inbox as spam. You will definitely have people unsubscribe, but if they're having that many spam complaints, that's a problem. An email a day is too much, plain and simple. Michael – define ‘works’. You realize that any spam complaints are bad for overall list health and thus, are an issue for keeping clean MTAs. The idea behind email marketing isn’t to assume you’re going to irritate a group of people, but to offer value that insures they won’t consider arrivals to the inbox as spam. You will definitely have people unsubscribe, but if they’re having that many spam complaints, that’s a problem.

An email a day is too much, plain and simple.

]]> By: Michael Muscarella http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-50 Michael Muscarella Thu, 11 Dec 2008 17:22:23 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-50 Let's see, 415 complaints in 36 months. They add about 1.2 million new names to file each quarter. I would say if they lose a few hundred or so due to complaints and maybe 10,000 more who just drift away, why would they care. What they are doing works. Some would call the email list management there as turn and burn. as long as the new customer funnel is filling quicker than it is emptying, why not? Let’s see, 415 complaints in 36 months. They add about 1.2 million new names to file each quarter.

I would say if they lose a few hundred or so due to complaints and maybe 10,000 more who just drift away, why would they care.

What they are doing works. Some would call the email list management there as turn and burn. as long as the new customer funnel is filling quicker than it is emptying, why not?

]]> By: Joe http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-43 Joe Tue, 25 Nov 2008 00:07:17 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-43 I work for a data/lead company...VistaPrint wanted to test our data/leads...the test was limited to analytical testing per a written agreement...VistaPrint literally stole the data and used it in their marketing w/o paying...once they received the data (to test only) they would never return our calls...unethical folks for sure. I work for a data/lead company…VistaPrint wanted to test our data/leads…the test was limited to analytical testing per a written agreement…VistaPrint literally stole the data and used it in their marketing w/o paying…once they received the data (to test only) they would never return our calls…unethical folks for sure.

]]> By: david http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-32 david Fri, 10 Oct 2008 15:19:07 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-32 I use Vistaprint for a lot of stuff, but I too hate their mass mailings...drives me nuts. I use Vistaprint for a lot of stuff, but I too hate their mass mailings…drives me nuts.

]]> By: dan http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-30 dan Thu, 09 Oct 2008 16:24:08 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-30 I've been the victim of this too. Got a feeling their email strategy is segmented & we've fallen into an aggressive acquisition bucket labelled: "these guys are never going to buy - fire on all cylinders!" I’ve been the victim of this too. Got a feeling their email strategy is segmented & we’ve fallen into an aggressive acquisition bucket labelled: “these guys are never going to buy – fire on all cylinders!”

]]> By: joshnason http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-28 joshnason Tue, 07 Oct 2008 14:37:10 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-28 That is a ton! They provide a great service...why can't they figure this out? That is a ton! They provide a great service…why can’t they figure this out?

]]> By: Justin Lavino http://emailmarketingguy.wordpress.com/2008/10/01/vistaprint-provides-blueprint-for-how-to-irritate-your-customers-via-email/#comment-26 Justin Lavino Wed, 01 Oct 2008 15:47:03 +0000 http://emailmarketingguy.wordpress.com/?p=260#comment-26 Josh, I actually think that VistaPrint has numerous compaints on the BBB for their emails. See general complaint below regarding VistaPrint. "BBB processed a total of 415 complaint(s) about this business in the last 36 months" Their emails drive me up a WALL. Justin Josh,

I actually think that VistaPrint has numerous compaints on the BBB for their emails. See general complaint below regarding VistaPrint.
“BBB processed a total of 415 complaint(s) about this business in the last 36 months”
Their emails drive me up a WALL.

Justin

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