Email Marketing Review: a review of 99 Restaurants approach, how to handle errors

All kinds of hot fun blogs on behalf of yours truly at SendLabs.com featuring the latest reviews, news and more…

- The 99. You’ll always come back for more…email? - I’m a big fan of the 99 Restaurants, but their email marketing needs some work. Join me as I review their collection efforts, their deployments, the design of those deployments and more. Spills, thrills and more in the email space!

For this review, click here.

- Danger Will Robinson! You sent out an email with an error! - Everyone makes mistakes, but when you combine those mistakes with the immediacy of email marketing, people are bound to be stressed. Here’s my approach on how to handle errors and what’s the best time to send out a correction.

For this one, click here.

Finally, I addressed how KFC is all over the social networking map now but still goes with image-only emails. Awesome work!

For all this and more, check out my work on the SendLabs blog and if you’re in the market for an Email Services Provider or a consultant, all you need to do is ask – josh [at] EmailMarketingGuy [dot-com].

ESP abuse, tasteless subject lines and more headline busy month at SendLabs’ blog

All kinds of interesting posts at SendLabs from yours truly and company CEO Brett Houle. Here are a few of the most recent and for the full list, here you go.

- Wednesday, 2/25 – Abuse of an email marketing service provider

“I cannot stand when I get unsolicited marketing emails, especially ones that are wishy-washy or use language that seem like I’ve contacted them before. Take this one I received from the eConsulting Network…”

Fun stuff!

Updates, new posts at SendLabs

It’s been a while since I’ve posted here and with good reason – I’m now working again with SendLabs, providing clients with assistance and guidance on their email marketing campaigns. It’s a good group and the current arrangement allows me to pursue other related interests as well.

The majority of my blog posts will be there, but I’ll continue to let you know when I do. And as always, don’t hesitate to reach out to me at josh [at] emailmarketingguy [dot-com] for thoughts, feedback and guidance. I’m here for you and have been glad to help out some of you with questions and answers.

Posted on 1/12 – A look at Redbox’s transactional emails

Posted on 1/7 – A free idea for email marketers and retailers

Even though it’s a few days past the holidays, I’m still in a giving mood. Here’s a free idea for anyone in the retail business that prints out receipts. (In other words, almost all of them.)

SendLabs co-owner Brett and I were at breakfast last year and talking email marketing ideas and concepts. We agreed that any business could use email marketing, but challenged ourselves with concepting how a diner like the one we were sitting in could effectively collect emails. We came up with this…

See you around,
Josh The Email Marketing Guy

New post at SendLabs: Looking back at ’08 and ahead to ’09 in email marketing

It’s that time of year when people reflect on the past 12 months and get optimistic about what could happen over the next 12 months. The email marketing industry really isn’t that much different, even though our business isn’t one that can put together sexy Top Ten lists or a Year in Review column.

Some thoughts about ’08 and hopes for ’09 is posted at SendLabs right now!

On SendLabs: Moving Emailboxes, Improving Sender Score

First, have a great and healthy holiday season! It’s been a tough ’08 for a lot of us, but if you have good friends and family, food to eat and a warm place to sleep, things are a lot better than you think. Here’s to a great ’09!

Two posts at SendLabs this past week:

- Is your email marketing worth moving email boxes for?: I’m moving over from Hotmail to Gmail, so I am making some choices on what subscriptions to move over. A lot of what email marketers have done over the past years in providing value will make the decision easy or hard. Read more here.

- Comcast reveals what Sender Score means to getting emails through: Found this one on fellow email marketer Dylan Boyd’s Twitter feed today. Sender Score is a rating on what you’re like as an email marketer. The higher the score, the cleaner your lists are, the smaller amount of spam complaints you’ve got and overall, you’re likely following some great email marketing best practices. Comcast – a major ISP – showed exactly how that correlates to getting emails through per hour, an important stat if you have a big campaign going through. Read more here.

Now on SendLabs: Crossing the pond for great email marketing

Who knew I’d have to get on a English email list for a documentation on how to design great email? In my Tuesday post on SendLabs.com, I look at UK-based DVD company SilverVision and their effective use of stacking when designing email for their consumer base.

Give it the ol’ looksee and readskee here.

Now On SendLabs: The 11-Day Email Marketing Binge

Yesterday’s post on SendLabs was focused on the WWE’s holiday marketing and their promise to deliver 11 straight days of offers…is it worth it?

Also, a few notes for email marketers that are still thinking about doing some campaigns. A bit behind the 8-ball? Yep, but not all is lost.

And video blogs are coming. The experiment begins next week.